Case Study Questions:
1. Why did the IT group at Royal Caribbean have such poor performance and business status in the company?
----->_The reason why the IT group at Royal Caribbean have such poor performance and business status in the company is because they don't use new IT strategies in running their organization. In short, its just like a traditional '70s data processing shop before, its the main reason why Murphy transform the organization. Another thing is that around in their department was two opposing "mafias" --Cuban and African American-- controlled the data center and the networking group .
2.What are the top three factors in Tom Murphy's turnaround of the IT function at Royal Caribbean? Explain the reasons for your choices.
----->_The three factors in Tom Murphy's turnaround were:
a. communication
_he communicates all the time to his employees once they encounter some problems, in this way they can easily find a solution to it, so no one can use information as a weapon cause he keeps on communicating the same message and the same goals to everyone.
b. Metrics and time
_they spend a lot of time with their vendors and make arrangements for training and travel. He has established very specific performance measures to let his managers know exactly what's expected of them.
c. Respect
_because of the respect he has given to his co-workers, there's no misunderstanding happens. Also, this new respect makes the IT team proud of itself.
3.Visit the website of Royal Caribbean. Evaluate the effectiveness of the website and the services being offered to attract and serve the travel needs of costumers and prospective costumers. What could be improved? Outline the business impact of your idea.
----->_When I visit the website, I found out that they offer cruise tours in different destinations. You can see there some of their intended activities during the cruise and I can say that it can really attract costumers. Some of the services they offered are the ff.:
_shop gifts & gear
_different events during the cruise
_royal reunions
_experienced cruisers & a lot more
I think there's nothing to be improved cause once you visit in their website you can easily understand the services they offer.
aqoh njud nah...
Sunday, December 2, 2007
Monday, November 26, 2007
Exercise 2
Case Study Question:
1. How well is IT supporting the business goals of BellSouth? Explain.
----->Information Technology supports the BellSouth very well, in a way of having a Broadband Ordering System. This Stategy significantly cut the overall business operations budget by lowering per-subscriber ordering costs by more than 50 percent. IT gave the new subcribers of BellSouth's website to order and even self-install the software they would need to get up and running on the new ADSL (Asymmetric Digital Subscriber Line) "Fast Access" high-speed Internet service. Because of the support given by IT to BellSouth , it attracts lot's of costumers to use BellSouth in their way to subscribe in different software applications.
2. Is BellSouth's technology transfer map a good way to determine IT invesment priorities? Why and why not?
----->Yes,the BellSouth's technology transfer map is a good way to determine IT invesment priorities because the road map identifies and prioritizes "leverageable" systems, defined as those that the businesses need to run and enhance their revenue generating operations and therefore of highest priority for IT development, in contrast to this is the "Nonleverageable" systems that are more traditional "legacy" systems earmarked for retirement in the near future.
3. What else could BellSouth do to guarantee the strategic business value of potential IT investment projects? Visit their website for ideas. Defend your proposals
----->There's a lot more that the BellSouth can do to guarantee the strategic business of potential IT investments projects such as it can make the IT more known when it comes to networking. On the other hand IT can provide information that leads to reduced costs and higher sales, it's hard to attach a dollar value to the gains data warehouses offer because other processes must be improved to get the benefits. Companies continue to introduce strategic data warehouses--such as those that can identify their most profitable customers--without calculating their potential ROI, but many are looking for a hard-dollar return on data warehouses that help improve operational efficiency, the people can based this to the BellSouth Corporation.
1. How well is IT supporting the business goals of BellSouth? Explain.
----->Information Technology supports the BellSouth very well, in a way of having a Broadband Ordering System. This Stategy significantly cut the overall business operations budget by lowering per-subscriber ordering costs by more than 50 percent. IT gave the new subcribers of BellSouth's website to order and even self-install the software they would need to get up and running on the new ADSL (Asymmetric Digital Subscriber Line) "Fast Access" high-speed Internet service. Because of the support given by IT to BellSouth , it attracts lot's of costumers to use BellSouth in their way to subscribe in different software applications.
2. Is BellSouth's technology transfer map a good way to determine IT invesment priorities? Why and why not?
----->Yes,the BellSouth's technology transfer map is a good way to determine IT invesment priorities because the road map identifies and prioritizes "leverageable" systems, defined as those that the businesses need to run and enhance their revenue generating operations and therefore of highest priority for IT development, in contrast to this is the "Nonleverageable" systems that are more traditional "legacy" systems earmarked for retirement in the near future.
3. What else could BellSouth do to guarantee the strategic business value of potential IT investment projects? Visit their website for ideas. Defend your proposals
----->There's a lot more that the BellSouth can do to guarantee the strategic business of potential IT investments projects such as it can make the IT more known when it comes to networking. On the other hand IT can provide information that leads to reduced costs and higher sales, it's hard to attach a dollar value to the gains data warehouses offer because other processes must be improved to get the benefits. Companies continue to introduce strategic data warehouses--such as those that can identify their most profitable customers--without calculating their potential ROI, but many are looking for a hard-dollar return on data warehouses that help improve operational efficiency, the people can based this to the BellSouth Corporation.
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